CNO Diversity Jobs

CNO Financial Group’s Acquisition Marketing Unit is hiring an Email Marketing Specialist that will assist in developing and implementing email marketing campaigns. As part of the Acquisition Marketing team, they will support email strategy, initiatives, and goals across multiple business lines within the company. In addition, this person will work with the email vendor account team and manage email projects from inception to deployment including regular campaign performance reviews.

This is your opportunity to be a part of implementing and developing a new marketing initiative to support CNO!

As an Email Marketing Specialist , your responsibilities will include:

• Participating in planning, day-to-day campaign managing, and execution of email marketing campaigns

• Managing email vendor, project plans, and schedules, and providing regular updates to key partners

• Responsibility for ensuring email activities are completed and campaigns are deployed on time

• Conducting quality assurance analysis of all email campaigns

• Collecting and evaluating email reporting metrics and developing recommendations for performance improvement and campaign optimization

• Developing creative briefs, coordinating with the creative team and/or external agency on designs, approvals (with compliance), and file releases for new campaigns

• Coordinating and prioritizing digital assets for email campaigns

• Keeping up to date with the latest email standard processes and marketing trends

The Email Marketing Specialist position is well-suited for you if you have:

• Proven experience implementing a full-funnel email strategy passionate about conversion and growth in a direct-to-consumer and or B2B environment

• Proven success demonstrating email to drive business results, including driving new revenue

• Experience developing, setting up, and driving test & learn experiments to measure the incremental value of email campaigns (A/B, Multi-variate, etc.)

• Solid understanding of integration/data management, audience segmentation, targeting, and dynamic content

• Strong experience with multi-channel lead generation campaigns and familiarity with inbound marketing tactics

What you’ll need:

• Education requirement OR equivalent

• Bachelor's Degree in Marketing or Communications, or related field 8 years equivalent work experience

• Requires 3 years of experience in Marketing (client or agency side role) or managing email marketing campaigns.

• Requires experience with marketing automation or related marketing technology platforms such as Epsilon People Cloud Messaging, Salesforce Marketing Cloud, Adobe Campaign Manager, HubSpot, or Marketo

What will set you apart:

• Strong project management experience including the ability to collaborate effectively

• Certifications/Licenses: Marketing certifications, Scaled Agile certifications

• Demonstrated understanding of tagging, conversion tracking, and standard key performance indicators

This role is full-time work-from-home (WFH), also known as Remote. This role can be performed from any US-based location within the central or eastern time zone. Associates who live within a 60-mile radius of a corporate office (Birmingham, Carmel, Chicago, Philadelphia, Orlando, and Milwaukee) will have access to come into that Office up to 2 days/week, and work from home at least 3 days/week. Work cannot be performed from outside of the United States.

CNO provides life and health insurance, annuities, financial services, and workforce benefits solutions through our family of brands and supported by our associates and agents. Our customers work hard to save for the future, and we help protect their health, income, and retirement needs with 3.2 million policies and more than $35 billion in total assets. Our 3,400 associates, 8,600 exclusive agents, and independent partner agents guide individuals, families, and businesses through a lifetime of financial decisions.

We are financially strong and well-positioned for continued growth, and we are grounded in our core values of Diversity, Equity & Inclusion (DE&I); Integrity, Customer Focus, Excellence, and Teamwork. We have offices in more than 260 communities in the U.S., including our headquarters in Carmel, Indiana, and corporate offices in Birmingham, Chicago, Philadelphia, Orlando, and Milwaukee.

At CNO Financial Group, we’re always looking forward—to the security and stability, we help build for our insurance brands’ customers, and the growth we build within our own company. We're looking for ambitious people who want to do more. We'll provide you with opportunities to grow your skills through challenging professional experiences.

CNO Financial Group is right for you if you're looking for a culture that encourages development, helps you reach your potential, and rewards you for your contribution. For more information, visit CNOinc.com.

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ReqID: JR166753

Category: Marketing/Communications

Job Type: Full-Time

Additional Locations: Carmel, IN; Chicago, IL; Orlando, FL; Birmingham, AL; Milwaukee, WI